Netflix’s password-sharing crackdown — here's what the CEO has to say
Netflix's countersign-sharing crackdown — here'south what the CEO has to say
Netflix has denied that it will try to put a stop to people sharing their accounts with friends and family. In its earnings call this week, the question was asked directly of CEO Reed Hastings, who explained that this wasn't an attempt to "plow the screws" on customers who did share their accounts with others.
Hastings said, "we volition test many things, only we would never roll something out that feels like turning the screws. It's got to feel like it makes sense to consumers."
Netflix COO Greg Peters added, "Beginning of all, we recognize that our members are in different positions, again, and they have different needs from us equally an entertainment service. And nosotros're really seeking that sort of flexible approach to make sure that we are providing the plans with the right features and the right cost points to meet those broad set up of needs."
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Peters added, "we too desire to ensure that while we're doing that, that nosotros're skillful at making sure that the people who are using a Netflix account, who are accessing information technology, are the ones that are authorized to exercise and so."
If Netflix' goal was to prevent unauthorized business relationship access and then it might exist worth them taking a look at how they worded the original message. It said "if you don't alive with the owner of the account, you demand your own business relationship to go along watching." That'south absolutely not the sort of error message you'd look for a user suspected of being unauthorized; it clearly says you're not immune to use accounts unless yous live with the account holder.
O no. Netflix doing the purge?!? picture.twitter.com/XXlHtfgfsyMarch 9, 2021
So is it possible that Netflix saw the backlash on this, specially after raising prices and moving into profit, and decided to pull dorsum on plans to close downwardly account sharing? Aye, it certainly is. Whatever the truth behind that move is, information technology'due south clear customers experience that they're paying for a number of concurrent streams, not merely for one household to use the service.
Netflix was also asked to explain why its subscriber growth has slowed considerably this quarter. As expected, the pandemic is largely to blame. Adding 40 1000000 users in 2020 was an anomaly equally people sought something to practise during lockdowns and their lunch hours while working from abode. The company has 210 million subscribers at present so it's natural that in that location will be some slowing of growth.
The company is certainly doing well, but information technology is faced with an uphill battle now. With a lot of people already subscribed the race to 500 million customers is probable to exist a lot harder. Netflix also looks like a poor value when compared to services like Disney+, which costs $seven.99 per month and also allows four simultaneous streams. Netflix is charging $17.99 for the aforementioned affair and won't permit subscribers admission 4K content unless they pay elevation price.
Customers have only a certain corporeality they're prepared to spend on streaming and there are now several services — including Apple TV Plus, Peacock, Disney Plus, HBO Max, Paramount Plus and more — all vying for that monthly fee. The fight to open up your wallet is heating up.
- More: Netflix account sharing crackdown won't help anyone — especially non Netflix
Source: https://www.tomsguide.com/news/netflixs-password-sharing-crackdown-heres-what-the-ceo-has-to-say
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